Brand safety: Studio71 said its brand-safety scanning system, Context, will now monitor for inappropriate comments and links in comments and remove them as necessary.Studio 71 has also partnered with existing business and culture podcast “Group Chat,” hosted by friends and entrepreneurs Chris “Drama” Pfaff and Dee and Anand Murthy, the investors behind tech VC firm QueensBridge Venture Partners and fashion brands Young & Reckless and FiveFour. The duo will take calls from “lovesick listeners” and dish up their best advice for surviving millennial relationships. Podcasts: Studio71 in June plans to launch “OHoney,” a new podcast created and hosted by best friends and veteran influencers Amanda Cerny and Sommer Ray, who together have amassed over 60 million followers across Instagram and YouTube.

Studio71, which is the digital studio and marketing firm that’s part of ProSiebenSat.1’s Red Arrow Studios, announced the Smosh partnership at its Digital Content NewFronts event in New York, where it touted a number of other new initiatives. Nearly all of Smosh’s employees - about 30 cast members, writers, producers, editors, and other staffers - returned to the company with the Mythical acquisition. Mythical Entertainment paid less than $10 million in cash for Smosh, according to a source familiar with the deal. The Smosh crew, led by co-founder Ian Hecox, joins Studio71’s other creator partners, who include top YouTubers Lilly “Superwoman” Singh, Tyler Oakley, Grace Helbig, Hannah Hart, Flula Borg and Rachel Levin (aka RCLBeauty101).

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